Elevating the creative scene in Miami’s Wynwood neighbourhood, Coca-Cola has partnered with the acclaimed French artist Aket to craft a bespoke interactive mural. The progressive piece serves as a precursor to Artwork Basel and can function the Divine Idyll— from Coke’s Masterpiece marketing campaign.
Developed by WPP Open X led by VML and teaming up with Snapchat to leverage cutting-edge scanning tech, the mural transcends conventional artwork. Viewers can unlock a set of AR lenses, remodeling the piece right into a 3D immersive view of the art work coming to life, and turning the environment into an interactive canvas whereas highlighting digital Coca-Cola interactions.
From December 8 – 10 , customers can be actually “handed a Coke” by a singular on-site sampling activation the place creativity seamlessly merges with cutting-edge expertise and expertise. This activation will function our unimaginable Coke Masterpiece Fake Merchandising machine, which can actually come to life, identical to the mural – and hand company an ice-cold Coca-Cola.
The expertise can be obtainable to all guests to the Wynwood neighbourhood, identified for its artistic aptitude and creative partitions, main as much as Artwork Basel on December 8-10 and thru the rest of 2023.
Along with the mural activation, Coca-Cola has launched AR OOH placements in over 900 areas throughout the US that permit customers to carry artwork to life utilizing Snapchat and has positioned 3D OOH placements in Los Angeles, New York, Atlanta, and Philadelphia to increase the Masterpiece marketing campaign.
We’re thrilled to companion on this wonderful initiative. Artwork Basel is an unimaginable alternative to showcase Coca-Cola’s dedication to artwork and tradition and the crew have created an activation the place creativity seamlessly merges with cutting-edge expertise and expertise. This courageous and boundless initiative will function our unimaginable Coke Masterpiece Fake Merchandising machine, which can actually come to life, identical to the mural and hand company an ice-cold Coca-Cola, stated Laura Mignott, chief experiential officer, VML Commerce from WPP Open X.