Need to make positive factors with the one %?
Add your identify to the ready record for Continuum, the unique new $10,000-a-month wellness social membership in Greenwich Village. Positioned within the landmarked Archive constructing at 676 Greenwich St., the flagship is directly a haute well being retreat, luxurious lounge and top-of-the-line fitness center powered by proprietary synthetic intelligence. Membership is capped at simply 250 VIPs.
“It’s very totally different from something that exists,” says Jeff Halevy, the previous health tech entrepreneur and “Immediately Present” well being correspondent who serves as Continuum’s CEO and president. “Our distinctive worth proposition to recollect is the combination of all these modalities at a really excessive stage. We’re doing the homework for everyone, not simply in growing the programming however in curating the precise specialists which can be going to work with them.”
JAMES FARRELL
Continuum is the newest entrant within the premium bespoke health sector. In Might, for example, Equinox launched a $40,000-a-year “EQX Optimize” program in partnership with lab-testing platform Perform Well being.
Right here’s how Continuum works. After becoming a member of (and paying the $10,000 initiation charge), members endure a complete data-driven “onboarding evaluation” involving VO2 Max oxygen consumption testing, physique composition scans, blood panels and sleep evaluation. The baseline “data set” is entered into AI, and a specialist designs a personalised wellness plan. Wearables and a companion app constantly observe the member’s progress, and the AI algorithm updates coaching and repair suggestions in actual time.
“Train is only one lever on this preventive well being and wellness sphere,” says Halevy, pointing to Continuum’s concentrate on sleep, diet and restoration. “There’s a geometrical return when it’s extra than simply train.”
Certainly, the method is holistic and geared towards optimum well being and longevity.
“We’re within the enterprise of preventative care,” says Tom Wingert, chief income officer and vice chairman, a Lululemon alum. “It’s a bit extra of a scientific method, which usually can be executed in a medical setting.”
Members work out within the fitness center with private trainers (referred to as “human efficiency specialists”) on Keiser Power tools and Woodway treadmills.
“All of our [trainers and physical therapists] have masters or doctorates of their respective fields and no less than 5 years of related expertise as effectively,” says Halevy. “Whenever you’re a client, it’s very troublesome to determine whether or not a coach is certified or not. Simply because somebody is licensed, doesn’t imply they’re certified,” he notes.
Restoration choices embrace bodily remedy and medi-spa therapies comparable to hyperbaric chambers, chilly plunges, floats, Himalayan salt sauna, red-light therapies, therapeutic massage and IV vitamin drips.
Members can even chill out within the downstairs lounge, an art- and plant-filled ground with work areas, nap pods and a fresco-backed marble bar serving mild fare and drinks. Between the plush sofas and glamour lighting, it resembles the excessive design foyer of a five-star resort.
Brian Berkowitz
New York is simply step one within the model’s growth. Halevy is planning so as to add areas in Miami and Los Angeles as quickly as subsequent yr.
Becoming a member of this membership is the final word flex.