![Qurator, Hawai'i Tourism Authority's new standard of excellence. Hawai'i Tourism Authority, Qurator](https://ik.imgkit.net/3vlqs5axxjf/TP/ik-seo/images/99999999-9999-9999-9999-999999999999/12e85e36-8461-42e6-aea3-fbdc2b7a4c0e/source/Qurator-Hawai%27i-Tourism-Authority%27s-new-standard-o.png?tr=w-684%2Cfo-auto)
Qurator, Hawai’i Tourism Authority’s new customary of excellence. (Picture Credit score: Hawai’i Tourism Authority)
The Hawai’i Tourism Authority (HTA) has launched its official certification program of excellence for Hawai’i-based and working companies who maintain accountable tourism practices, known as Qurator.
Qurator-certified companies are evaluated based mostly on this system’s six standards: setting, cultural help, fairness, security, group and visitor expertise. Qurator certification is predicated on every of those pillars individually. Companies conduct a complete self-evaluation, which is then handed over to an unbiased third social gathering for overview.
13 companies have been the primary to be Qurator licensed throughout its pilot program in Could. These embrace Alaska Airways, Bishop Museum, 4 Seasons Resort Lāna‘i, Hāna and Past, Hawai‘i Forest and Path, HI Honey Farm, Hawaiian Airways, Holo Holo Charters, Keoki’s Paradise, Maui Chocolate Tour, Southwest Airways, Stargazers of Hawaiʻi and Trilogy Excursions.
![The Trilogy IV boat, part of Qurator-certified Trilogy Excursions in Hawai'i. Hawai'i Tourism Authority, Trilogy Excursions, Qurator](https://ik.imgkit.net/3vlqs5axxjf/TP/ik-seo/images/99999999-9999-9999-9999-999999999999/df9eb4f6-23bf-4e83-be0d-aea82d4dabe0/source/The-Trilogy-IV-boat-part-of-Qurator-certified-Tril.jpg?tr=w-684%2Cfo-auto)
The Trilogy IV boat, a part of Qurator-certified Trilogy Excursions in Hawai’i. (Picture Credit score: Hawai’i Tourism Authority)
“Qurator exemplifies HTA’s dedication to championing companies and organizations that enrich our group as an entire,” stated Daniel Nāho‘opi‘i, HTA’s interim president and CEO. “Many vacationers wish to make accountable selections, and with Qurator, guests can simply determine companies that align with their values and contribute to a extra sustainable, regenerative Hawai‘i.”
Those that are licensed throughout all classes supply three ranges of recognition relying on how excessive the companies rank of their self-evaluations, with “Qurator Licensed,” as the bottom stage, “Qurator Honored”because the second-highest and “Qurator Elite” reserved for the best scoring companies throughout all pillars.
Qurator was created with outdoors enter from over 100 organizations and a 24-member advisory committee composed of individuals from native authorities, nonprofits and the tourism trade. It’s thought-about the broadest customer trade mark of high quality on this planet, as the one standards for a enterprise to start the certification course of is that it’s bodily current in Hawai’i, absolutely licensed and in good authorized standing.
It’s additionally cause-neutral, and capable of help smaller companies by way of the flexibleness of its certification course of, when small companies may wrestle beneath extra stringent certification packages.
“As Maui’s oldest family-owned sailboat firm, Trilogy has strived to be a frontrunner within the marine hospitality trade for many years,” stated Riley Coon, director of sustainable tourism with Trilogy Excursions. “We mālama and embrace our kuleana for the marine setting, educating our friends and employees about Hawai‘i and decrease our influence. Pushed by our core perception — ‘o ka pono o nā kai’ (to higher the situation of our oceans) — we’re thrilled that HTA highlights our trade’s constructive impacts by way of the Qurator program.”
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