(PRESS RELEASE) At this yr’s Couture Jewellery Present Lisa Nik introduces a playful but refined marketing campaign below the colourful theme “Let’s Play”, which attracts inspiration on taking part in with the colours of gem stones and steel colours whereas having enjoyable and taking part in video games in actual life. Her new assortment of unbelievable jewellery items showcase the fantastic thing about nature; leisure actions like polo, pickle ball, taking part in the guitar, mixology, and chess are embellished with stunning Lisa Nik jewels; this assortment celebrates the enjoyment of play merged with the magnificence of positive jewellery. Every bit is a tribute to the spirited pastimes that carry coloration to our lives, designed for the delicate particular person who delights in each luxurious and leisure. Every bit will transport you to the outside, to a lovely backyard –valuable items depicting colourful flowers, whimsical creatures like butterflies and fireflies –an explosion of magnificence, fantasy and coloration.
![Lisa Nik Debuts “Let’s Play” at the Couture Show, Showcasing Nature-Inspired Beauty & Colors That Inspired Her Collection](https://instoremag.com/wp-content/uploads/2024/07/Lisa-Nik-Jewelry-Designer-2.jpg)
Lisa Nikfarjam
Marketing campaign Insights:
The “Let’s Play” marketing campaign is a inventive exploration that mirrors the flexibility and magnificence of Lisa Nik’s spring assortment. By integrating these leisure themes, the marketing campaign highlights how Lisa’s beautiful jewellery enhances each side of life —from an off-the-cuff sport of pickle ball to the strategic complexities of chess, to a stroll in a serene and magical backyard. Every theme is delivered to life via a collection of charming visuals and movies, showcasing fashions embodying the essence of every exercise, adorned in Lisa Nik’s signature items.
Key Themes:
- Polo: Capturing the dynamic grace and aggressive spirit of polo, reflecting the energy and magnificence in every jewellery piece.
- Pickle Ball: Emphasizing the playful, energetic facet of spring with designs that match the vibrancy of this rising sport.
- Guitar: Harmonizing the gathering with the soulful strings of the guitar, celebrating music’s timeless magnificence.
- Mixology: Stirring the creativeness with items that replicate the artwork and creativity of cocktail crafting.
- Chess: Highlighting the strategic magnificence and mental appeal of chess, mirroring the considerate design of every piece.
New Collections:
The model goes all out with a unbelievable line up of recent items –flowers and butterflies suites, stretch bracelets with multi-colored sapphires, that are excellent for stacking with daring gold hyperlinks and layered with charms and pendants that match completely properly collectively; sparkly diamond earring climbers and the spectacular Lisa Nik Diamond Hand, an array of rings and ear studs worn collectively for a extra dramatic impact. There’s a multitude of recent, colourful items that draw on the signature appears of the model – stackable multi-gemstone items and daring gold earrings.
Commercial
The “Let’s Play” marketing campaign launched within the spring main as much as a spectacular showcase on the 2024 Couture Present in Las Vegas. Lisa Nik encourages everybody to comply with alongside on social media for unique sneak peeks, behind-the-scenes content material, and interactive posts that remember the enjoyment of play, sophistication of design and the fantastic thing about nature –a serious supply of inspiration for the designer. Every customer to the Lisa Nik stand might be mesmerized by the number of types and appears offered by this prolific designer; an open invitation to play with the gathering and embody the values of the model in the course of the numerous actions the lively lady enjoys partaking in.