By Mark MacDonald
NANAIMO – VEGAIN has a brand new associate in its combat for market share within the aggressive sports activities diet business – an undefeated Final Combating Championship (UFC) welterweight fighter.
Ian Machado Garry, who’s a vegan, has signed an unique endorsement partnership with the impartial Canadian model, co-founded by Melissa L’Heureux-Hache and Edan Wolk. VEGAIN gives merchandise just like the Plant-Primarily based Mass Gainer and V-POWER Plant-Primarily based Protein.
“I’m thrilled to associate with VEGAIN,” says Garry. “Selecting a plant-based weight loss plan was strategic for retaining my physique in prime situation. VEGAIN’s dietary supplements assist this alternative by serving to me practice more durable, recuperate sooner, and carry out higher.”
Plant-based protein dietary supplements have turn out to be gamers within the sector, which been historically dominated by animal-based protein in efforts to enhance efficiency.
“Ian actually is ‘The Future’ of MMA and proves that being the World’s finest can completely be achieved on a plant-based weight loss plan,” claims Wolk. “Our mission is to offer athletes with the cleanest, handiest merchandise attainable, which can be higher for his or her efficiency, the planet, and their well being.”
L’Heureux-Haché provides “As an impartial model with a deep ardour for health, partnering with Ian appears like a pure match. Ian embodies the spirit of what VEGAIN stands for – excellence, innovation, and a dedication to being the very best. We couldn’t be extra enthusiastic about this partnership and the message it sends concerning the energy of plant-based diet in skilled sports activities.”
Previous to opening VEGAIN’s headquarters in Nanaimo in 2023, Wolk says they ran the Noble Manufacturers branding company, devoted to environmental accountability.
“This concept has been within the pipeline for a very long time. It’s very near our hearts, and we’re very keen about it,” says Wolk, including he and L’Heureux-Hache are vegans. “After I first transitioned to be plant-based – Melissa was vegan earlier than me – I knew it was vital to her so I figured I’d attempt, and I began feeling actually good.
“My baseline was actually good. My efficiency was higher, I used to be sleeping higher, I wasn’t feeling bloated or gassy,” he states. “After we began chatting with Ian, that’s principally been the identical with him. When he initially began a plant-based weight loss plan, he was getting examined and docs thought he was doping as a result of the outcomes have been so good.”
The journey with Garry started 19 months in the past, when Wolk and L’Heureux-Hache obtained an electronic mail from his workforce.
“We thought it was spam. . .we didn’t imagine it,” Wolk recollects. “They stated they cherished the model and would like to work along with us. He’s an enormous determine within the vegan group, and is shattering lots of the preconceived notions in an business and sport recognized for lots of masculinity. Having a prime 10 UFC fighter repping our model is phenomenal.”
Wolk explains that their merchandise are as efficient as animal-based proteins as a result of “primarily, it comes right down to the amino acids within the protein itself. The physique doesn’t differentiate the place the proteins come from, however it makes use of these proteins to synthesize into muscle. What we’ve executed is created a mix with all of our merchandise that so they arrive with full protein profiles.
VEGAIN labored with a lab for a very long time earlier than they got here up with what they believed was a successful method.
“We actually needed to compete and launch merchandise that might blow customary non-vegan merchandise out of the water,” he says, including they arrive with a 100% satisfaction, 30 day assure. “The massive factor is flavour. Quite a lot of merchandise on the market style like grime and have that very same texture. We needed to deal with the flavour and style, with out including fillers.”
Wolk says they didn’t need to place their model as “one other militant vegan firm the place we ostracize individuals. We have now lots of bodybuilders that use our merchandise now, they usually’re not vegans. The baseline everybody agrees on is they need the very best factor for his or her household and their well being.”
www.vegain.ca