TikTok has turn into an Official Accomplice of each Staff GB and ParalympicsGB forward of this summer time’s Olympic and Paralympic Video games.
The partnership goals to assist Staff GB and ParalympicsGB athletes share their journeys, join with new audiences and develop their private fanbase by way of TikTok, whereas encouraging assist for the groups throughout the UK within the lead as much as Paris 2024.
TikTok will run bespoke content material workshops for tons of of Staff GB and ParalympicsGB athletes forward of the Video games, providing complete coaching and content material creation steerage from TikTok consultants.
The partnership builds on the recognition of Olympic and Paralympic sports activities on TikTok. There have been over 300,000 video creations from Tokyo 2020, with behind-the-scenes content material from athletes exhibiting life on the Video games proving particularly common.
Along with the talents workshops, TikTok will give Olympic and Paralympic followers a window into the motion in Paris by way of a purpose-built content material creation area at each Staff GB Home and ParalympicsGB Home to assist athletes join with their supporters.
Athletes will go to Staff GB Home every day of the occasion to have a good time historic medal wins alongside buddies, household and followers, soundtracked by stay music and leisure. In the meantime, ParalympicsGB Home will present an area for athletes to have a good time and spend time with family and friends.
TikTok creators might be in attendance at each hospitality Homes to carry followers the within story of the Video games.
The partnership may also embrace TikTok content material equivalent to behind-the-scenes at prep camps and showcasing life on the Video games, with all of the content material obtainable through TikTok’s official #TeamGB and #ParalympicsGB Search Hub in-app.
The partnership might be supported by a large-scale promoting marketing campaign in the course of the Video games throughout TV, out-of-home billboards, audio and paid social, with Staff GB and ParalympicsGB athletes additionally concerned within the marketing campaign.
Rollo Goldstaub, head of sport & gaming UKI & Nordics at TikTok, stated: “TikTok is residence to a various neighborhood of sports activities followers and athletes throughout a spread of sports activities, from soccer to fencing, newbie by way of to the elite degree. It makes our new partnership with Staff GB and ParalympicsGB an ideal match, enabling us to shine a lightweight on the athletes’ heroics in Paris whereas additionally inspiring individuals from all walks of life to participate in sport and be taught one thing new. We will’t wait to assist the groups share their unbelievable tales on the highway to Paris and past.”
Tim Ellerton, Staff GB business director, added: “It’s our mission at Staff GB to unite and encourage the nation by way of the ability of Olympic sport. With Paris 2024 occurring proper on our doorstep, we’ve a precious alternative to introduce a brand new technology to the magic of the Olympic Video games. TikTok is a superb platform that shares our drive to amplify the tales of our extraordinary athletes, and we’re assured that this partnership will permit us to create an enduring impression.”
David Clarke, ParalympicsGB’s chief government, stated: “Paris 2024 presents an unbelievable alternative to showcase excellent ParalympicsGB athletes, sharing each their sporting prowess and resilience on the sphere of play but additionally shining a lightweight on their lived expertise as disabled individuals. TikTok is residence to a vibrant neighborhood of disabled creators and can educate and empower ParalympicsGB athletes to carry their tales to life, making significant connections with new audiences. We all know that the excellent performances of our athletes has a robust impression on the British public, shifting perceptions and breaking down obstacles for disabled individuals all through the UK.”