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Puma
Puma would be the official clothing store for the Arab Republic of Egypt in the course of the Paris 2024 Olympic Video games.
The deal comes through a partnership with the Egyptian Ministry of Youth and Sports activities and the Egyptian Olympic Committee. The Egyptian staff, workers and coaches will put on Puma attire, footwear and equipment.
“For Puma, the settlement represents an awesome alternative to additional put money into sports activities in Egypt and to strengthen our presence within the nation,” mentioned Puma’s managing director EEMEA distribution Johan Kuhlo in an announcement. “Egypt has a deeply rooted ardour for sports activities and nice financial potential. As a sports activities firm, we’re excited to put money into each.”
Puma beforehand partnered with the Egyptian Affiliation, the Egyptian Handball Federation in addition to different groups and athletes within the nation. Puma-sponsored Egypt lately received the the African Males’s Handball Championship for the ninth time.
“In Puma we’ve got discovered an ideal accomplice who’s as enthusiastic about sports activities in Egypt as we’re,” mentioned Prof. Dr. Ashraf Sobhy, the Egyptian minister of Youth and Sports activities. “Puma is already well-known to Egyptians as a dependable accomplice for our nationwide soccer and handball groups and I’m proud the corporate will now additionally outfit our Olympic delegation for the upcoming Video games in Paris.”
The information comes shortly after Puma introduced it will terminate its sponsorship of the Israeli Soccer Affiliation (IFA) in 2024 as a part of a call made in 2022, previous to the beginning of Israel’s battle with Hamas in October, the corporate mentioned.
In an announcement to FN on the time, Puma mentioned it “determined to implement its new fewer-bigger-better technique” in the case of sports activities advertising and mentioned it will announce two newly signed nationwide soccer groups later in December and in 2024.