Lengthy gone are the times when Ryan Serhant was merely promoting New York’s million greenback listings on Bravo.
Since changing into a star of the small display again in 2012, Serhant has turned his title right into a model and constructed an empire of persona that mixes media (books, TV, TikTok, even training) with the hard-nosed enterprise of actual property.
In 2020, throughout the upheaval of the pandemic, he left the NYC brokerage NestSeekers to launch his personal agency, merely dubbed, SERHANT — what else?
Since then his agency has grown to 600 brokers working not solely in New York, but in addition in Connecticut, New Jersey, Pennsylvania, North and South Carolina, Georgia, Florida and elsewhere.
Final yr, the agency did greater than $4 billion in gross sales.
Now, subsequent to dealer, CEO and founder, Serhant is including producer to his enterprise card with at present’s premiere of “Proudly owning Manhattan” on Netflix.
“After promoting actual property for 12 years, I made a decision to start out my very own firm,” Serhant says within the intro to the eight-episode collection. “And if you happen to can’t promote, you possibly can’t be right here.”
After two years of filming, the present takes audiences inside Serhant’s brokerage to gawk on the cutthroat competitors to rise to the highest in the one manner a dealer actually can: by promoting its prime properties.
A lot of the drama facilities round his staff’s battle to maneuver the agency’s crown jewel itemizing, the 17,545-square-foot penthouse of 217 West 57 Road, aka Central Park Tower.
The very best residence, with the very best terrace, on the planet, it’s at present available on the market for $195 million.
“Welcome to the most costly residence on the planet,” Serhant tells his brokers within the collection. “The primary one to get it bought, you’re going to get $10 million. So it’s time to step up and promote!”
Now, that’s what we name motivation — and talking of, we requested Serhant to share the merchandise that preserve him motivated and on the prime of his recreation. Examine them out under.
“The one factor I really like greater than carrying a swimsuit, is carrying a sweat-suit. Every time I put on my Eleventy ‘sweat’ swimsuit jacket, individuals at all times ask me who makes it.”
“I’m all about effectivity, even after I sleep, and I’m at all times on the transfer — whether or not it’s operating to showings, or operating my firm. So the WHOOP exercise monitor is superb for monitoring my health. Realizing the place I stand with my exercise and sleep helps me keep optimized.”
“I’m assembly with purchasers, builders and seeing properties all day. I exploit these headphones for all the pieces: to take calls on the go, work out, and all the pieces in between.”
“I can’t speak about my favourite issues with out together with a Netflix subscription to binge watch ‘Proudly owning Manhattan,’ in fact!”
“Guess what? I take my skincare actually, actually significantly. I had zits rising up, and swear by this brush mixed with a cream cleanser. This can be a product that modified the sport on my pores and skin (and right here is my YouTube video about my skincare routine!)”
“Exercises are non-negotiable for me, so a great exercise shoe is crucial. These days, I’ve been carrying Nobull.”
“After a great exercise, I have to refuel and I at all times have a shake made with two scoops of chocolate whey protein powder. I’m at present into Optimum Vitamin, which the Olympic weightlifters additionally use, which is cool as a result of then we have now one thing in frequent.”
“Once I first began out in actual property I used to put on pretend luxurious watches. Now, I’ve upgraded to this one, which I really like as a result of it’s light-weight and goes with all the pieces.”
“I’m touring non cease as of late — whether or not it’s to Australia for a keynote speech, to Palm Seashore to scope out multimillion greenback mansions for my consumers, or to Greece with my household — so a great journey bag is crucial. Each my spouse, Emilia, and my birthdays are in July, so we love this model.”
“Staying linked with my household whereas I’m touring is crucial factor to me. I exploit the Lovebox to ship messages and footage to my daughter, Zena, so she is aware of I’m at all times considering of her.”
“Being a salesman just isn’t for the faint of coronary heart, which is why I created an training platform. ‘Promote It’ is detailed and sensible gross sales coaching for everybody. You don’t want a elaborate school diploma to achieve success in gross sales, you simply want this subscription to our academic content material.”
“I spent two years writing my third ebook, and a decade of labor residing it and constructing it. ‘Model It Like Serhant’ shares my system and blueprint for serving to entrepreneurs and ‘solopreneurs’ construct their private manufacturers.”