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Richa Chadha and Ali Fazal launch trend enterprise Ehaab Couture to have fun the artwork of Chikankari embroidery
Richa Chadha and Ali Fazal are becoming a member of arms with famend designer Yasmin Saeed from Lucknow, to announce the launch of Ehaab Couture, a trend enterprise devoted to celebrating and preserving India’s revered artwork of Chikankari embroidery. Their effort is in collaboration to launch this right now on the event of World Artisans Day.
Impressed by the cultural richness of Lucknow, Ehaab Couture encapsulates the essence of custom, nostalgia, and old-world attraction. The identify “Ehaab” means the artwork of gifting and ties in with who Richa and Ali are as folks having all the time backed the correct of causes. With this, their motive it to assist protect an artwork kind and empower a whole neighborhood of artisans from Lucknow.
“Chikankari is Lucknow’s present to the world,” says Ali Fazal. “With this enterprise, we envision trend as a medium of affection, the place each bit is crafted by hand, carrying the soulful essence of the artisans who meticulously weave each thread.”
This enterprise is a dedication to honoring the legacy of artisans who’ve safeguarded India’s handcrafted heritage for generations.
“Our collaboration with the artisans of Lucknow is rooted in compassion and respect,” provides Richa Chadha. “Ehaab Couture invitations you to expertise the magic of handmade craftsmanship and be part of us in our mission to protect considered one of India’s many culturally vital artwork kinds”.