Seafood Diet Partnership (SNP) has launched a brand new digital program to assist customers have better entry to high-quality seafood wherever they dwell within the nation. SNP’s Fall In Love With Seafood marketing campaign is rolling out to retailers throughout the nation and now to seafood corporations that ship seafood on to customers. The objectives of the marketing campaign are to assist customers eat seafood no less than twice every week for improved well being and to convey consciousness to wonderful on-line seafood corporations. This multi-media initiative goals to advertise direct-to-consumer corporations and types by means of net, e-mail, and social platforms and drive customers to buy instantly by means of collaborating corporations’ on-line shops.
“90% of Individuals are usually not assembly the Dietary Tips suggestion to eat seafood at
least twice every week and lacking out on essential well being advantages. We wish to present
customers with easy accessibility to seafood wherever they dwell in america,” mentioned Linda
Cornish, SNP founder and president. “Customers and well being influencers typically ask us the place
to purchase high-quality sustainable seafood. We suggest shopping for from their favourite retailers
and eating places and now we will share a listing of corporations that ship seafood on to them.”
The newly designed web page on SNP’s web site will showcase seafood corporations with product
and web page shout-outs with one firm highlighted month-to-month in a featured part. The
chosen model may also have a month-to-month highlight in SNP’s shopper and registered dietitian
newsletters, and attain customers by means of paid social media posts and focused Google Advertisements.
“We would like households all over the place to eat high-quality seafood and revel in easy accessibility to the
healthiest protein on the planet from their favourite bodily or on-line shops. We’re completely satisfied to
help SNP in launching the FILWS Shipped Direct program,” added Invoice Hueffner, vice
president of promoting and improvement at Pacific Seafood.
Pacific Seafood, Sitka Seafood Market, FultonFishMarket.com, and Bakkafrost are the
seafood corporations that help SNP with the launch of this new program. Please contact
Linda Cornish at lcornish@seafoodnutrition.org to affix this D2C program.
About Seafood Diet Partnership
Seafood Diet Partnership (SNP) is the main 501(c)(3) nonprofit group within the U.S.
that builds consciousness of the well being and dietary advantages of seafood. SNP addresses the
nation’s public well being disaster by means of teaching programs that encourage Individuals to include
extra seafood and omega-3s into their diets for improved well being per the USDA Dietary
Tips. For extra info or to help SNP, go to seafoodnutrition.org.