March 6, 2024, marks a big day for MarTech professionals throughout the EMEA area as The MarTech Summit Berlin opens its doorways on the prestigious InterContinental Berlin.
This in-person summit is a much-anticipated annual occasion, providing an unmatched alternative for networking and data trade.
With over 150 attendees anticipated, the summit guarantees a day brimming with insights from greater than 25 main voices within the MarTech {industry}.
The theme for this 12 months, “Speed up Success with Your MarTech Stack: Leaner, Smarter & Richer,” units the tone for a deep dive into the most recent developments in advertising and marketing know-how.
Attendees will discover a variety of matters, together with AI, advertising and marketing transformation, next-gen buyer experiences, and gamification, all aimed toward refining advertising and marketing methods.
A assured 80:20 ratio of end-user members for optimum studying and networking alternatives.
Key matters of dialogue
The summit will cowl 4 primary areas:
- Subsequent-gen buyer expertise & engagement: Delve into model storytelling, data-driven buyer journeys, and omnichannel advertising and marketing.
- Rising advertising and marketing applied sciences: Discover the most recent in AI, advertising and marketing combine optimization, and privacy-enhancing instruments.
- Digital transformation: Unpack developments in advertising and marketing automation, sustainability, and information privateness.
- Knowledge-driven advertising and marketing: Concentrate on methods round first-party information, personalization, and large information analytics.
Confirmed audio system for the MarTech Summit Berlin 2024
The MarTech Summit Berlin, scheduled for March 6, 2024, on the InterContinental Berlin, boasts a formidable lineup of over 25 industry-leading audio system.
These specialists symbolize a broad spectrum of sectors, from renewable vitality and automotive to e-commerce and monetary companies, providing a various and wealthy perspective on the most recent MarTech developments and methods.
A collection of confirmed audio system consists of:
- Mustafa Ibrahim, Director, World Advertising Knowledge Merchandise at HelloFresh, will deliver insights from the patron companies {industry}, specializing in leveraging information for advertising and marketing innovation.
- Adam Madacsi, Knowledge Science & Engineering Lead at On, will share his experience in e-commerce retail, highlighting the position of knowledge science in driving advertising and marketing success.
- Melanie Schiller, Head of Model Communication at Octopus Power Germany GmbH, will focus on the utilities sector’s distinctive advertising and marketing challenges and alternatives.
- Iwan Uswak, Senior Skilled Knowledge Orchestration at Fressnapf, will present a retail perspective on orchestrating buyer information for personalised advertising and marketing.
- Eglantina Becheru, World Head of Model & Content material Inventive at FLIX, will provide insights into creating compelling content material within the journey {industry}.
- Moritz Ernst, Senior Video Options Advisor at PlayPlay, will delve into the software program growth sector, specializing in video advertising and marketing options.
- Thomas Tauchner, Co-Founder & CEO of JENTIS, will share his experience in IT companies and consulting, with a concentrate on data-driven advertising and marketing applied sciences.
Chosen periods from The MarTech Summit Berlin 2024
The summit agenda guarantees a day filled with participating and insightful periods. A number of highlights embrace:
- Keynote on Innovating Emails: Cyrill Gross, Product Proprietor at mailix by Mayoris AG, will discover the ability of interactivity in electronic mail advertising and marketing, exhibiting how one can break away from conventional limitations to reinforce engagement and conversions.
- Fireplace Chat on Omnichannel Personalisation: Elena Zhigalina, Head of Model & Communications at Zolar, and Roman Studeny, Product Director at Kiwi.com, will focus on methods for creating seamless and personalised buyer experiences throughout varied channels.
- Panel Dialogue on Digital Transformation: This session will characteristic leaders like Simon Kinzel, Head of E-Commerce at Tchibo, and Ben Polter, World Digital CRM Supervisor at Beiersdorf AG, discussing the mixing of latest applied sciences to satisfy evolving buyer expectations and enterprise wants.
- Keynote on Buyer Knowledge Platforms: Markus Frick, Senior Guide at b.telligent, will debunk the highest myths surrounding CDPs, offering readability on their position and potential in MarTech stacks.
Chosen periods from The MarTech Summit Berlin 2024
- Date: March 6, 2024
- Venue: Pavillon, Floor Ground, InterContinental Resort Berlin. This central location guarantees an elite setting for in-depth discussions and networking.
- Time: The summit kicks off with an Arrival & Networking Breakfast at 08:15 and concludes with Networking Drinks, wrapping up at 19:00. The complete day’s agenda is meticulously deliberate to maximise the worth for every attendee.
- Tickets: Register your attendance on the official web site right here.
For added info, to register, or to discover partnership alternatives, please go to the official web site of The MarTech Summit Berlin.
This occasion is a must-attend for these desperate to speed up their MarTech capabilities and community with prime professionals within the discipline.